Successful marketing for tradies that leads to calls and constant customer base growth doesn’t happen by chance.
If you’re a tradie, you know how your tradie business process goes. From the tools required and knowledge needed down to the scheduling of customers, you know how to run the day to day of your business.
But what about generating more leads, getting more customers, and booking more sales? Tradie marketing plays a major role in making your business a success.
We know how good you are in your trade, and now is the time to direct your focus towards getting more customers and growing your tradie business.
So the question is, how do you get more calls and bookings as a tradie?
If this is your first time trying to actively market your tradie business, we’re here to help! This article will help you understand the fundamentals of digital marketing for your tradie business.
With our tradie marketing services, we can help you establish your reputation, determine your key (and most profitable) services, hone in on the specific areas or locations in which you want to work, and help you get more calls and jobs to grow your business!
3 reasons why tradies should focus on SEO and digital marketing
The fact of the matter is that most of your competitors are already promoting their business online, so the sooner you start marketing your business online, the sooner you can get ahead of your competition.
1. Capture ‘in-market’ leads
By investing in SEO services for your tradie business, you’re improving your ranking on Google, and as such, increasing your visibility to those who are ‘in-market’ for your trades and services.
That means your business name is appearing when someone searches for…
An electrician in their local suburb
An auto locksmith when they’re locked outside of their car 30 minutes away from home, or
A carpenter when they are seeking a small local business to help with their upcoming home improvement project
SEO is the most cost effective digital marketing tactic that delivers the best return on your investment.
Compared to ‘outbound’ marketing tactics, such as Facebook or Instagram ads, email marketing, or any other online or print advertising, SEO is an ‘inbound’ technique that captures those who are actively looking for your services, and, along with good ranking, presents your website front and centre.
2. You can track tangible results and outcomes
Want to know how effective your digital efforts are?
You can track, call for call and form by form, how many came from organic searches by people actively looking for your services.
Unlike advertising, where the lines often blur and it’s hard to quantify results, analytics tools like Google Analytics can provide a simple and clear breakdown of the number of leads acquired through organic web traffic.
Google Analytics also uncovers data and trends to help you improve website performance and usability, including pages visited, time spent on pages, page flow, and bounce rate.
You can also dive into specifics and know the demographics of your online viewers, such as age, gender, and interests, to help you understand who is looking at your website and booking your services.
3. SEO delivers sustainable results and growth
Anyone can switch Google Ads on. But the moment you switch them off, and stop paying for that coveted spot at the top of Google, you’ve nothing to fall back on.
SEO, on the other hand, is a long-term strategy that takes a lot of work – but the amazing outcome is that you enjoy results and growth that are sustained for the long run and continue to deliver tangible outcomes.
The outcome is that your website becomes a valuable asset that continues to deliver both now and into the future – and you own everything.
How do I advertise and market my tradie business?
The idea of channelling business efforts to digital marketing is never wasted as potential customers are all present online.
Tradie advertising and marketing your tradie business online is one of the most cost effective forms of online promotions and service recommendations.
Small tradie businesses get intimidated by asking about digital marketing simply because they believe it’s only for well-established and big companies.
Some tradies believe small businesses like theirs might not quite fit the wide range of influence that digital marketing can do for them.
The truth is, digital marketing is good for any kind of tradie business, whether you are a small, medium or big business, and regardless of whether you are an old or new business.
Types of online marketing for your tradie business
Online marketing is the best way to reach hundreds and thousands of potential customers who are already out there searching for your trade and its services.
Seeking help from a digital marketing agency will help you a long way in choosing the best advertising for tradesmen and your tradie business.
The following are six tactics or tools that make up your digital strategy. Each plays its role and all work together to improve the overall visibility of your brand, website, and services.
1. SEO for tradies
Having a website and having a website that works to generate leads for your business are two very different things.
When your website is found by a customer who, for example, needs an “electrician in Bayside”, then you’ve won a client’s attention. This happens because of SEO.
Search Engine Optimisation (SEO) increases traffic to your website by improving your ranking in the search results for specific keywords, services, and locations that match your business’s deliverables.
2. Google Ads
Google Ads (formerly known as Adwords) serves as an advertising option to tradies like you that puts you on top positions in searches when someone searches for a service, trade, and location.
For example, if you are a plumber who operates in Melbourne, you can choose to switch on Google Ads so that you can bid for top position when someone searches for “plumber Melbourne”.
Your paid Google ad will automatically show to those searching for the service, and because you will appear up the top, you can expect a share of the clicks.
Google Ads is a great way to start generating clicks, traffic, and leads instantly.
You only pay when you click (this is called Pay Per Click or PPC) and you have the flexibility and control to switch off ads (for example seasonally or if your business closes over the Christmas break).
Google Ads is a great accompaniment to your SEO strategy or can be utilised independently.
However keep in mind that once Google Ads is switched off, you have no asset to support a growing business for the long term, as you would with SEO and your website.
3. Google My Business listing
Google My Business helps online users to find you quickly and more conveniently.
If you search any sort of trade and location on Google, you are presented with 3 main type sof results:
- Google Ads
- Map listings
- Organic search results (this is where your SEO efforts appear)
Now we have discussed options 1 and 3 above, but we haven’t yet touched on 2.
Google’s map listings are designed to show businesses that match your search request within your local area. This is called Local SEO.
If customers are looking for someone close by, they will often refer to the map to visualise where your business is or what area it services. Your Google My Business (GMB) listing is a critical part of your overall SEO strategy and digital presence, and is the first thing you should set up if you’re thinking about a digital marketing strategy.
Your GMB also includes contact info, operating hours, and importantly, reviews!
This could be the first impression a prospective customer receives of your business. Ensure you fill out all relevant information, and bolster your listing by requesting favourable reviews from past clients.
4. Tradie website
Gone are the days where you had to print a flyer or pamphlet highlighting your tradie services and drop them in letterboxes around the neighbourhood.
Websites for tradies are the most valuable tool when it comes to a prospect discovering your brand and learning about your services.
Your website, too, plays its role when it comes to SEO. That means your website should be:
- Free from technical errors
- Easy to navigate
- Fast to load
Always remember that your website is one of the most effective sales tools that never stops generating leads, sales, and awareness for your tradie services.
Statistics show that nearly 90% of your clients will find local businesses like yours using web searches. It’s hard to underestimate the power of the web!
5. Online directories
Free online directories are important and valuable tools that help promote your business and its services. For example, review sites such as WOMO offer Service Awards to businesses who receive positive 5-star reviews, and these badges can act as wonderful indicators of a business’s trustworthiness and skill.
They are also an integral part of your link building strategy, creating meaningful links that direct to your site.
6. Word-of-mouth marketing
While the sense of traditional marketing seems outdated to its more modern counterpart, there’s no doubt that we still rely on good old-fashioned word-of-mouth to share some of our favourite businesses.
Need a plumber? Speak to friends and see who they have used in the past.
Problems with your switchboard? Ask your family who they used the last time they had to call an electrician.
Nervous for the upcoming summer heat? Ask around to see who your peers recommend for air conditioning installation and repairs.
How do I get more leads for my tradie business?
While word-of-mouth is great, it doesn’t cast a net as wide as if you were to really bolster your visibility online!
And any customers you stay hidden from become aware of your competition.
What’s worse is since you’re not doing the marketing work, this means your competitor will snatch up potential customers that might have been yours if you advertised.
So how do you get your business across online platforms? The answer, advertise and market your tradie business using digital marketing!
Most tradies would focus on giving the best quality service to their customers, yet they neglect the idea that digital marketing is a must for every tradie.
So better start advertising and marketing your tradie business using digital marketing.
Get a tradie website
Online is often the first place a potential customer starts when looking for their next trade.
So make sure they’re landing on a modern, polished, and informative website that tells them what you do, where you work, and importantly who you are!
Make it easy for consumers to fill in a form or call a phone number in order to book a job, request a quote, or otherwise get in touch.
A good tradie website must have complete and organised information that includes:
- About Page including real-life pictures of you and your team
- List of tradie services detailing whether your work is domestic, commercial, or both
- Operational information including hours of operation and service locations
- Contact information including a form, phone number, and address
Also, make sure that you have a mobile-friendly website; one of the best strategies to meet your customers’ demands is by having an easy-to-navigate mobile-friendly website.
Do SEO for tradies
Having an existing tradie website and social media profile does not guarantee that people near your location can immediately find you. You will need to check on your web rankings and get the right keywords plus content for you to get on top.
If you’re a small business that’s just getting started or an established business ready to expand, we’ll tailor an SEO strategy for your trade that reflects where your business currently stands.
That means picking the right keywords and targeting the right service locations/suburbs to ensure that our strategy is achievable, realistic, and has opportunity for long-term growth.
SEO helps you increase your online visibility so that you get to enjoy the following benefits. Some of these are:
- Getting your business on local searches
- Ranking for both niche and broad terms
- Generating better ranking that leads to more traffic and leads
Use Google Ads
If you’re looking into an effective method of paid online advertising, then Google Ads is a complementary tactic that might work for you!
Google Ads requires a solid strategy to fuel it, to ensure that your ads are displayed for the most optimum keyword searches with the most cost-efficient cost-per-click.
We usually recommend pointuing Google Ads to a dedicated landing page, where the action you want your users to take is clear.
We can help you determine the right budget, keywords to target, and create an optimised landing page that is clear, concise, and encourages an action such as a call or form.
Ask for Google reviews
Not only are Google reviews critical when a user is learning about your business and reading experiences from past customers, but they are also one of the most important ranking factors for SEO!
Google reviews tell us a lot about the experience, quality of work, and other important details that customers need to know before hiring a tradie.
Trust is a fundamental factor to consider, and Google reviews do a fantastic job of establishing trust thanks to the honest words of past clients.
Consider email marketing campaigns
If you’re looking for a direct and effective way of connecting to your leads and other potential customers, you should consider an email marketing campaign.
Not only is email marketing cost-efficient, but it helps you reach those clients and people who have already used and trust your services.
For example, you could create seasonal emails where every three months, a short, friendly email is sent out to your contact list outlining some tips relevant to the upcoming season.
If you’re a plumber, this could be an email about the importance of clearing leaves from gutters learning up to autumn.
Or if you’re an electrician ,you might like to share some simple tips for homeowners during the Christmas period – and that your emergency service is operational throughout the season.
All you need to have is to get a specialist email marketing software that automatically sends, tracks and evaluates emails.
This is a non-invasive way to periodically contact your database without flooding their inbox!
Work with an SEO agency specialising in tradie marketing
Fancy-looking charts and graphs might make you feel good about your results, but we believe in putting your money where our mouth is – and that means results!
We’ll turn your website into your best and most successful marketing tool – and importantly, we only work with one tradie per city, so you know that when you choose us, we’re working with you, exclusively, to deliver better ranking, more traffic, and more leads to sustain and grow your business!