Marketing for Tradies Blog

Tradie marketing 101: how tradies can kick-start their digital marketing

We’ve said it before, and we’ll say it again: if your tradie business isn’t online, it should be! In today’s marketplace, tradie businesses that aren’t online are at a significant disadvantage. Specifically, they’re giving up a lot of potential calls and jobs. While we strongly recommend touching base with a tradie marketing agency to ensure that your tradie digital marketing strategy goes off without a hitch, that doesn’t mean that you can’t get started [...]

By Marketingfortradies| March 29th, 2019|Marketing|

Online presence matters: how you benefit from a tradie website

You’ve got everything you need to market your tradie business. Business cards? Check. Newspaper ads? Done. Flyers for the community noticeboard? All sorted. Tradie website updated? Um... Don’t worry, you’re not alone - while websites for tradies are important, many tradies don’t give them the attention they require. In fact, many skip the website completely and instead rely on search engine ads and social media. With more and more of our day-to-day lives moving [...]

By Marketingfortradies| March 22nd, 2019|Marketing|

Time is gold: how tradies can get more value out of their time

Time is a valuable asset - and unlike most salaried positions, tradies work on a per-job basis, so any second not on a job is time where you aren’t earning any money! As such, time is even more important for tradies! Unfortunately, there are only 24 hours in a day - cross out 8 for sleep, and the remaining 16 are starting to look very limiting. Thankfully, there are several ways tradies can reclaim [...]

By Marketingfortradies| March 15th, 2019|Marketing|

4 common mistakes tradies make with their digital marketing

You’ve been in the business for some time now, but for some reason,  you aren’t seeing the results that you want. Recently however, you’ve heard of a potential solution to that problem: tradie marketing. Whether it’s from your fellow tradies, reading a tradie magazine or even stumbling upon this very blog, you’ve made your mind up: digital is the way to get more phone calls and jobs. Immediately, you get to work setting up [...]

By Marketingfortradies| March 8th, 2019|Marketing|

4 Signs you need help from a digital marketing agency

What stops tradies from hiring a digital marketing agency to look after their marketing? Is it because: They already know what to do? They don’t know they need one to begin with? It’s too expensive? The reasons vary. However, we can confidently say that without the experience and expertise of a digital marketing agency, we know for sure that you are missing A LOT! It might sound like we’re beating a dead horse, but [...]

By Marketingfortradies| February 10th, 2019|Marketing|

Choosing the right tradie marketing tactics

There’s a huge variety of different tradie businesses and trades out there. The one thing they all share? The right marketing tactics are crucial to getting more jobs and callouts. We shouldn’t have to explain the importance of marketing for tradies. It’s pretty self-explanatory: New clients More phone calls Better recognition A leg-up over the competition. The only question: what’s the right marketing strategy for your tradie business? And just as important: how do [...]

By Marketingfortradies| January 20th, 2019|Marketing|

Simple tradie marketing tips you can use to get more calls and bookings

We’ve got a challenge for you. No, it isn’t a pipe replacement, or installing an air conditioning installation. What is this challenge? To get more calls and bookings for your tradie business. It’s a tall order, we know. But with the right tradie marketing strategy, it’s totally doable. And today, we’re sharing some easy-to-implement changes you can make to start pumping up the number of calls you receive.   Get on Google Here’s an [...]

By Marketingfortradies| January 10th, 2019|Marketing|

Tradie marketing and Christmas: promoting your business during the holidays

With the days ticking down to the Christmas break, most people are busy pushing jobs and projects out of the way, buying last-minute presents and preparing for a well-earned break. But not you! Tradie businesses are a bit different from most others. Many tradies work in “reactive” trades, where people will only call you when something goes terribly wrong. This can happen at any time of the year - as such, you need to [...]

By Marketingfortradies| December 14th, 2018|Marketing|

Why tradie SEO is an ongoing process (and why you need a tradie marketing agency!)

Since you’re on our website, we assume you already know the importance of tradie SEO (search engine optimisation) and how it can help you get more jobs than ever before. What you might not know is that SEO isn’t a once-and-done thing. It isn’t like a leaky tap, where you patch it up once and (fingers crossed) don’t need to worry about it for years to come. Rather, think of it like a car [...]

By Marketingfortradies| November 30th, 2018|Marketing|

Find the right tradie marketing agency today – 4 tips you can’t afford to ignore!

There are plenty of fish in the ocean. We aren’t just talking about the dating scene either - there are plenty of tradie marketing agencies around too! Each promises more jobs and callouts. But how can you be sure that you’ve made the right call for your tradie business? Now, we’ve talked countless times about how digital marketing for tradies helps you stand out from the crowd. Don’t worry, we’re not going to put [...]

By Marketingfortradies| November 23rd, 2018|Marketing|