Safes, locks, car ignitions – locksmiths such as yourself work on a wide variety of jobs.
But are you getting the right jobs?
Whether you’re after jobs with a higher profit margin or simply want to spend less time on the road, tradie marketing might hold the answer.
Of course, just like any other type of marketing, there’s a “right” and “wrong” way to go about it!
How can you ensure that your locksmith marketing falls firmly in the first category?
Today, our experts in marketing for locksmiths explain all – read on to find out how digital marketing can help you, and if you’re doing your marketing right!
Enhance your locksmith website with SEO
If you ask us, SEO (search engine optimisation) is the most potent tool in your digital marketing toolbox.
There’s a saying in the SEO business: the best place to hide a body is page 2 of Google.
That’s because the first page accounts for a whopping 33% of all traffic – that’s a full third of all clicks going to the first page alone.
It’s all downhill from there, with only 8.5% of searchers clicking beyond the first page.
SEO is all about ensuring that your website is as high as possible on search engine results for as many different searches as possible.
Essentially, search engines like Google present results using an algorithm, which weighs up many factors to decide which pages to show and in which order.
SEO agencies like ourselves use our understanding of Google’s systems to tweak and modify your site to satisfy Google’s criteria, and ensure that you’re getting found online over competing locksmiths.
In addition to generating volume, a focused SEO strategy can also ensure that you get found for certain specific services or areas. Speaking of which…
Are there any specific services you want to focus on?
Like many other tradies, many locksmiths are sole traders.
And as sole traders, that means you have to pick and choose your battles.
We suggest prioritising specific services. There are a couple of things you’ll want to look at:
- Amount of work involved
- Profit margin
- What your competitors offer
- Your unique qualifications
- Personal preference
Now, that isn’t to say you should automatically turn down jobs that don’t fit those criteria – however, it does mean that you should focus on specific services in your tradie marketing.
For example, say you have the highest level of SCEC approval, allowing you to work on level 4 and 5 security zones.
If no other locksmith in your area possesses this level of clearance, you might want to push this service front-and-centre, and gear your locksmith marketing towards corporate clients and government departments.
Carefully consider your service area
Many locksmiths offer service wide areas, working out of mobile workshops. However, you’ll want to ensure that your area isn’t too wide, as you may encounter a hefty opportunity cost.
A wide area can mean more distance between calls. That means more time spent driving from job-to-job, and therefore less time earning money.
We’re sure you know this already – however, have you integrated this into your locksmith website and digital strategy?
If you ask us, locksmiths should ensure that their service area is prominently featured on websites for locksmiths.
Search engines like Google put a lot of stock in location. They use a lot of information to work out your service area, including:
- Your business address (if you work out of a shop or kiosk)
- Suburbs and areas mentioned on your website
- Your SEO strategy
- The information you provide when registering your business on Google
By ensuring that your service area is clearly defined, you too can avoid callouts from the other side of the city, allowing you to squeeze more jobs into your day.
What’s more, it can also play into your SEO strategy, ensuring your website gets found more often by callers in your preferred service area.
Highlight customer reviews and testimonials
This goes for any business – and that includes locksmiths such as yourself!
First off, reviews are a great tool for making conversions. According to Forbes:
- 90% of consumers read reviews first
- Online reviews impact 67.7% of decisions
- 74% of consumers say reviews impact their trust of a local business
Needless to say, you need good reviews!
Encouraging your customers to leave reviews and testimonials can get people to pick up the phone and call.
What’s more, it also helps your SEO strategy!
Customers aren’t the only people who love good reviews – so too does Google.
In short, good reviews means improved rankings on Google searches. And that in turn means a more effective tradie SEO strategy, and more people coming to you for locksmithing services!
Case Study: Galmier Auto locksmiths
For over 3 years now, Galmier Locksmiths has used iformat to get more leads and enjoy more jobs.
Alex is able to fix car key, lock and ignition problems quickly and with minimal fuss – what’s more, it’s a service that has high margins. Under our SEO strategy, we’ve optimised the Galmier website around auto locksmith services specifically.
We’ve also focused on optimising his site to be found primarily for Melbourne’s Bayside suburbs, reducing the amount of travel Alex has to do and increasing the number of jobs he’s able to complete each day.
By providing a more precise focus and creating SEO-optimised content, we’ve helped put Galmier Locksmiths on the front page of Google for 60 unique searches.
Combined with a robust online advertising strategy, we’ve helped generate 60 calls and 25 filled out contact forms every month – all of which showcases the power of digital marketing for locksmiths.
How’s that for an online marketing strategy?
Interested in marketing for locksmiths?
Get in touch with iformat today!
As you can see, digital marketing can be a boon for locksmiths such as yourself.
If you want to join Galmier Locksmiths, all you have to do is call!
With a wide variety of marketing packages tailored to the needs of tradies at different stages of growth, we’re able to accommodate for locksmiths of all shapes and sizes.
One of the things that sets us apart is our exclusivity guarantee – we guarantee each of our clients exclusivity in their service area.
With Galmier Locksmiths in our portfolio, that eliminates Bayside. You’ll want to get in contact with us soon, before the rest of Melbourne goes too!