These days, every component of a business is moving online.
Bookkeeping, OHS reporting, staff training, and document filing are all being utilised online for a more streamlined and accessible management system.
Marketing for tradies is important because digital marketing is the nexus between your services and sales.
This means marketing tactics are important for the stability of your business overall.
If you are not marketing online for your trade, you need to start as soon as possible. Luckily, our marketing experts deliver real results that impact your bottom line. Let’s get started.
What is the best way to do marketing online?
To market your trade online, you need to start at the basics by creating your own website, that is professional, polished, and shows off your services and people.
Then, you can look at certain digital marketing tactics that will draw more visitors to your site, resulting in more enquiries and better-quality leads from the customers you actually want.
Depending on where you’re at so far in your digital marketing strategy, the following are the right steps in order that you need to take to market online.
Have a good website
We assume you already have a website for your business. But you also need to make sure that your tradie website:
- Is professional and polished
- Has photos of you and your team
- Clearly identifies the areas you work in
- Has well-optimised, clear, and informative content
- Is designed to work seamlessly on mobile devices
You may think you can do everything yourself, but websites for tradies are especially imperative because there are many of the same trades that exist, and each have their own benefits and niche services.
You need to prove to your audience that you offer the best services that they can’t find anywhere else.
Appear on Google searches
You might have the best website in your whole trade, but if it doesn’t come up when people search your trade and area, then what’s the point? Nobody will see it.
You also need to make sure that when your specific business name is searched, that your business listing comes up before any links to websites.
You can do this by registering your business with Google My Business.
Google My Business is a free tool that helps people to easily navigate and search for your business when they search your services or business name on Google.
This business card comes up on the right hand side on a desktop and at the top on Google on a phone.
This legitimises your business and helps customers to see your phone number, address, reviews, and more in an instant.
Monitor keywords, ranking and KPIs
Once you’ve got the first two down packed for your trade, and after you start to get used to how to trade digitally, you should start monitoring rankings and KPIs.
SEO stands for Search Engine Optimisation. And Tradie SEO companies help tradie businesses uncover what people are searching for to find their services, and what we can do to your website to boost your ranking.
The goal? When someone searches for a ‘locksmith in Bayside’ or an ‘electrician in Melbourne’, your website is the first organic result they see!
Once people land on your website, there are further analytics we can investigate to ensure that the content is resonating and users are finding the information they need, and reaching our goals of submitting a form or making a phone call.
Important metrics to monitor, include:
- New vs. returning users
- Traffic source (organic, paid, referral, social)
- Bounce rate
- Time spent on site
- Conversions by traffic source (organic, paid, referral, social)
KPI stands for key performance indicators and can include broader components, including non-numerical data like backlinks and user demographics.
Speak to marketing and SEO professionals
The most efficient way to get the results you need for your trade is by speaking to a professional SEO agency.
These experts focus all their time in marketing, SEO, KPIs, keyword tracking, and everything else that helps your website rank on Google!
If you try to do marketing online yourself, you will take up time that can otherwise be used on your services.
For example, if you need digital marketing for plumbers, you might decide to give your marketing tactics a digital makeover and take a few hours a week viewing other plumbing sites, seeing if they do commercial or home plumbing, and working on ways you can compete with (and essentially, beat) them.
If you use an expert to digitally market for you instead, not only will they be more efficient and equipped, but you can use those same hours in each week to carry out your plumbing services, in order to boost your ratings and reviews, which will benefit your business online!
Why do trades need to do online marketing?
Tradie marketing is important because trade and construction are two of the most popular small business industries in Australia.
There are also lots of people who do maintenance and repairs independently. A lot of customers prefer to work with freelancers, even though a lot of them can be unlicensed, uncertified, and rip people off.
With technology, there are also service websites where anyone can post jobs online for cheap prices and free quotes.
This is why there’s a lot to compete with, and you need to make the most out of your digital marketing strategies.
That being said, there is also a huge demand for licenced, qualified, and professional tradies, as three out of four Australian homes will call a tradie at least once a year.
This is why there’s a lot of potential for your business to strive; you just need to follow the right steps!
What can digital marketing do for my business?
iformat helps all tradie businesses, big and small, achieve optimal search engine results
To get you started on marketing your trade or small business, contact iformat.
We have years of experience in helping all sorts of tradies, all across Australia, providing digital marketing for electricians, plumbers, air conditioning businesses, car locksmiths, and more.
Best of all, we provide SEO guaranteed results because we are so confident in our abilities to help generate enough leads and jobs to cover the cost of our services.