Online visibility is probably one of the most important words any tradie needs to become familiar with.
It’s also one specific area that a lot of tradies overlook!
When it comes to your marketing, visibility – specifically, online visibility – is one of the most important areas, especially with so many of your calls coming in from online web searchers.
- An updated tradie website
- A complete social media profile
- Mentions and web link to your tradie website
- Online reviews and testimonials
- Online presence in other tradie websites and forums
In particular, SEO can be extremely effective at increasing your online visibility and elevating your tradie digital marketing.
And here’s how…
Tradies can increase their online visibility with search engine optimisation
If we’re going to talk about how SEO can improve your visibility, then we may as well start with the obvious one!
Like the name suggests, search engine optimisation is all about – what else? – optimising your tradie website for search engines like Google.
Search engines have one goal: to give searchers the answers to their questions and finding them exactly what they’re searching for. And SEO is all about tweaking and changing your site, filling it with content that turns it into the website with the answer.
Basically, SEO focuses on improving your positions on search engine results.
It doesn’t sound like much, but here’s something to chew on: did you know that for most searches, here are some stats to chew on:
- 89% of clicks go to first page results
- 25% go to the very first result alone
- The further down you go, the fewer clicks result
It’s just like we say in the business: the best place to hide a dead body is the second page of Google’s search results!
The most obvious way SEO increases your visibility is by pushing you up search results. The higher you are, the more people see your site – simple as that.
And this directly translates into more calls and jobs for tradies like you.
SEO and Online visibility for tradies is an ongoing battle
A lot of the jobs you get called to are simple, once-and-done things – fix this lock, replace this pipe, install that light… things like that. Others require ongoing maintenance and work, such as service contracts.
Just as with certain callouts and jobs you’ll deal with during your career as a tradie, SEO is an ongoing project that requires continual work.
With the way online trends change, you might wake up one day finding your website dropping all the way down to the second page of search results. Simply having your tradie website is not enough if you want to get ahead of your competitors.
Ranking is one thing – maintaining that rank is another altogether, and requires constant vigilance and work.
Since you spend a lot of time on the road, you might not have the time to do all of the different tasks you need to keep your tradie website at the top.
Luckily, there’s always professional help out there!
Our tradie marketing looks after all the nitty-gritty, keeping the flow of leads and calls up to ensure that your site continues to rank.
How does SEO increase your visibility anyway?
It’s all about choosing the right keywords and searches
Your tradie website won’t pop up for every search – and if you ask us, it shouldn’t!
Not only is it a huge time sink, but a lot of searches and keywords simply aren’t that useful to you. Say you’re a mechanic, and you’re based in Melbourne – how useful is it going to be if you rank for terms like “car repairs in Sydney?”
That’s a pretty extreme example, but it goes to show the importance of ranking for the right keywords and searches.
Choosing the right ones is the first step in building a successful SEO strategy that’ll put you at the top of search engine results, and help attract the right types of callers.
Updated meta description, title and slugs
If content is king when it comes to SEO, then all the behind-the-scenes stuff like meta descriptions, titles and slugs are their head vizier.
Not in the sense that they’re constantly plotting something against them, but in the sense that they play a vital role in supporting the content and helping you build rank!
Increasing visibility in search engines includes updating your title pages, meta descriptions and link slugs with the right phrasing and hyperlinks.
Doing so helps search engines determine what your website is all about, and helps them figure out your structure – both of which can help improve your site’s SEO performance.
Consistently create quality content
Like we mentioned above, content is king!
The key to successful SEO is a steady stream of high-quality, original content, be it written copy, images, video or anything else.
You need to be putting this out on a regular basis. And you can’t get away with just pumping out low-effort stuff, either – your content needs to be:
- Optimised for SEO
For tradies like yourself, that can mean putting out regular articles covering FAQs about your trade, repair tips, advice for dealing with specific problems and more.
As long as it keeps on coming and it ticks all the boxes above, it’ll help!
Each individual piece of content creates more potential entry points into your tradie website, which in turn can mean more leads – more importantly, when done right, SEO content can help boost the webpages on your tradie website by helping with your site’s internal linking strategy.
Improve your page links
We mentioned internal links above, but really, this is so important that it deserves its own section!
If you want to build your tradie website’s visibility, you need to think about your internal linking strategy.
- Which pages link to each other?
- What hyperlink text do they use?
- How are all your webpages structured?
Internal links help with SEO by telling search engines how each page on your site relate to one another. Additionally, internal links can also tell Google which pages are the most important, and therefore ensure that the most important pages rank.
For example, say you have a page dedicated to your renovation services. If your internal links are set up so that this page is regularly linked-to, it’ll tell Google that this is one of your key services.
Thus, for searches including “renovations” and other related keywords, it’ll present that page, and not another page that just happens to include the phrase somewhere.
And it isn’t just internal links, either.
External links (links to other websites) have a role to play as well by signaling to search engines that your content is well-researched and credible.
Each of these details may sound small, but all have a tangible impact on your SEO – and therefore, your online visibility.
Go for mobile
How much of your browsing do you do on a desktop computer or laptop? And how much do you do on your phone?
As a tradie, your answer is going to skew towards the second one – after all, most of your time is spent on the road.
However, this is a trend that’s pretty consistent across demographics. According to some stats, mobile internet consists of just over half of all global web usage.
Part of SEO involves making sure that your tradie website is mobile-optimised, with:
- Formatting that fits on phone screens
- Fast loading times to compensate for patchy WiFi
- Responsive design that detects what device you’re using
Not to mention, for the last couple of years Google has been giving less visibility and even penalising websites that are not mobile-friendly.
And finally, there’s the fact that customers who need emergency plumbing, electrical or appliance repair are going to be in a rush – they probably aren’t going to boot up their PCs to look for emergency repairs!
Use effective SEO strategies for online visibility of your tradie website!
Call iformat today!
Give your tradie business more opportunities to grow – iformat’s tradie marketing packages guarantee more leads and sales for tradies like you.
Using proven tradie SEO and marketing strategies tailored for the specific needs of tradies such as yourself.
Our goal is to increase your online visibility, and to get you found:
- For the services you offer
- By the customers you want
- In the areas you want
Let’s work together and make it happen – get in touch with our team 1300 88 64 50 or click here to see what we’ve done for other tradies!