Frequently asked questions

Find answers to the most commonly asked questions we receive about our services and about marketing for tradies in general. Don’t see your question below? Get in touch with us!

At iformat Marketing for Tradies we believe that a website on its own will not really benefit our clients. Would you buy a Porshe and lock it in a garage so no one could see it? It is the same with your tradie website, it needs to be visible for it to work. We can build you a great looking and functioning website or we can work with your current website if it is up to date and to good standards. With a good website and our Hi VIS marketing your Tradie business will soar.
At iformat, all of our services are guaranteed. If we aren’t making back our monthly strategy fee, we’ll work for free until we do!

Why do we do this? Because we’re good at what we do. And we know that our methods work!

Well… we know how to get Tradie websites working. We know how to get your site to rank.

And we know how to get you sales and calls. And we know that if we do the right things consistently we will get your site to rank well and you will get more visitors and most importantly, more calls.

There are probably a few reasons. It could be that they know it is very hard to rank for some Trades, for example, “Electrician Melbourne”. It is difficult and it takes a lot of work. So companies do not offer guarantees because essentially, they do not know if they can get you to rank.
SEO (Search Engine Optimisation) focuses on making sure your website is found when someone searches for a phrase on Google.

Search engines such as Google exist to provide searchers the best answers to their questions. SEO services are a central pillar in any tradie marketing strategy. It focuses on creating unique, high-quality content for your website that turns your site into a source of credible information.

SEO services focus on creating content for your site that increases your chances of being found on Google for specific keywords. We do that by creating a steady stream of unique, high quality and credible web content that increases your site’s relevance in Google’s eyes.

Effective SEO is about much more than just cramming search terms into your home page. It’s an ongoing process that requires a strategic approach in line with your business goals.

95% of people never scroll past the first page on Google. Very few ever click past the first handful of results.

Naturally, you’ll want to make sure your site is one of the first results people see! Search Engine Optimisation is all about pushing your website to the top of the results page – you’ll want to be one of the first sites someone sees when they search “Sydney plumber” or “Perth locksmith”.

Additionally, SEO can also be important from a strategic standpoint. If you have one service you want to get more business from (for example, an electrician wanting to grow their smoke alarm business), optimising specifically for related terms and phrases can increase the number of leads you receive for that part of your business.

Talk to any digital agency and they’ll tell you the same thing: content is king.

Content marketing is a strategy that revolves around – what else? – content. Instead of hard-selling, it’s all about providing customers with informative, unique content that interests them and ever-so-gently nudges them towards making a call.

Content doesn’t just inform and educate, however.

The home is important, and people want to know they’re getting a tradie that knows their stuff. High-quality content reflects well on you, establishing credibility and trustworthiness as well as helping to prove your experience and knowledge.

That depends on what you mean by “cheap!”
If you mean us cutting corners and cheaping out on you, rest assured! We don’t believe in cutting corners – we’re very proud of the quality of our work, and are always willing to make tweaks and changes.

At iformat, we’re big believers in value. Our packages deliver tradies a comprehensive range of services from our toolbox at unbelievable prices – not to mention, we consistently get our tradies fantastic results!

Click this link to learn how much money you can save with iformat.

Long story short, yes!

Tradespeople have been slow to adapt to the digital revolution. With customers increasingly going online over the old channels such as Yellow Pages or the local paper, tradies need to move fast to stay relevant.

Tradies who’ve made the leap are already reaping the rewards. Many of our tradie clients now appear on the first page of Google for dozens of search terms – one is on the front page for 115 different searches. The amount of new jobs we’ve secured for our clients has even forced some of our clients to take on additional staff just to keep up!

Don’t just take our word for it – find out what our digital strategies have achieved for some of our Tradie clients.

Trust us, if everything goes well, you’ll know your strategy is working!

We provide regular reports and updates – that way, you’ll know we’re always working on improving your site.

Our powerful analytics and in-depth reporting means you always have total understanding of what’s going on with your digital strategy. We use web traffic analytics and heatmaps to determine exactly how visitors are finding your site and what they’re doing while they’re there.

And we share all this information with you. We send detailed monthly reports and sit down with you using programs like Google Hangouts or face-to-face to discuss your site’s performance.

We’ve worked with countless businesses from many industries over the years, including:

  • Caterers
  • Manufacturers
  • Dentists
  • Bookkeepers
  • Physiotherapists
  • Charities
  • And more!

Many of our clients have been tradies, including two plumbers, two electricians, one locksmith, one roofer and two air conditioning installers, among many others.

In fact, we’ve helped so many tradies that we needed to dedicate an entirely new part of our business solely to tradie services – this site, in other words!

You do!

Unlike other companies, with iformat, you retain complete ownership of your website. We run every major change to your site or strategy by you so you can enjoy complete control. And if you decide to walk away after your initial 12 months with us, we even help transfer administrator privileges and hosting to your new provider!

We do not have any initial setup costs at the beginning of your strategy. In the first 3 months you get at least $13,000 worth of services and may pay less than $6,000.
So if you cancelled the contract – we would lose money and IP. So we have a 12 month contract. But if you cancel at any time – you can simply pay the outstanding value of our work and walk away with no worries at all.
Yes!
While your competitors might opt for cheaper options, at iformat, we host all our sites on some of the quickest servers in Australia. That way, we can guarantee you a fast-loading website on both desktop and mobile.
Generally no – we only use one hosting company because they are fast and reliable and we know they will deliver a good service.
If you have your own service provider we can use it but it needs to meet our standards for speed.

We need your site to be hosted on a fast server because Google recommends fast sites for user experience. It is also considered a ‘ranking factor’.

“Organic” marketing refers to any digital strategy or result that DOESN’T require purchasing ad space.

Building websites for tradies is jsut the first step towards getting more calls and jobs. Organic strategy (including SEO) focuses on improving the relevance and credibility of your site relative to the searches it appears on. Organic strategy is all about generating web traffic without having to invest in online advertising.

This is opposed to “paid” results, which are search engine results and impressions that come from purchased online advertising space such as adwords and banner ads.

Pay-per-click is essentially paid advertising within search engines (e.g: Google).

PPC is an affordable way of quickly increasing traffic to your site – not to mention, it is also a great way of targeting customers who are looking for your services!

With PPC, you select what search terms you want your ads to appear on. For example, a mechanic in the east of Melbourne might choose to target phrases such as “Dandenong car repairs”. Anyone who searches for that term will see that mechanic’s ad at the top of their results page.

There’s no minimum spend – instead, ad prices are based on the desirability of that phrase. Whether your ads appear is determined by your ad budget, the quality of your ad and its relevance. And like the name suggests, you only pay Google (or Bing, or Yahoo) when people click on your ad and visit your website.

You don’t need to use both – that said, we strongly recommend it!

For many businesses (including tradies), the formula for success will be a mixture of organic and paid results. Paid results are placed at the very top of a results page, making them the first links searchers see – score!

On the other hand, many users are able to tell the difference between an ad and a genuine search result. Some might even avoid ads altogether, deciding to click only on organic search results.

Organic and paid have their own strengths and weaknesses. In order to get the most out of your digital strategy, we recommend using both.

Have other questions?