Pay-per-click is essentially paid advertising within search engines (e.g: Google).
PPC is an affordable way of quickly increasing traffic to your site – not to mention, it is also a great way of targeting customers who are looking for your services!
With PPC, you select what search terms you want your ads to appear on. For example, a mechanic in the east of Melbourne might choose to target phrases such as “Dandenong car repairs”. Anyone who searches for that term will see that mechanic’s ad at the top of their results page.
There’s no minimum spend – instead, ad prices are based on the desirability of that phrase. Whether your ads appear is determined by your ad budget, the quality of your ad and its relevance. And like the name suggests, you only pay Google (or Bing, or Yahoo) when people click on your ad and visit your website.