From small to big businesses, digital marketing will always be an important ingredient when it comes to helping your business thrive.
This goes for all sorts of businesses, including a number of tradies.
We’ve talked about how plumbers, sparkies, landscapers, builders and more can benefit by investing in tradie digital marketing.
However, it can also be a boon for other types of businesses too, like carpet cleaners.
While they might not be the first thing that comes to mind (some might even debate whether or not they count as tradies), what can’t be denied is the benefit that these businesses can see from digital marketing.
Why do carpet cleaners need digital marketing?
Much has been said and done about digital marketing. However, very little has been said about how it benefits carpet cleaners specifically.
And that’s what we’re here to talk about today.
Digital marketing can be a huge boon to carpet cleaning businesses just like yours – and here’s how…
Building your image
Tradies are changing – rather than just being a guy with an unmarked white panel van working cash-in-hand, we’re seeing a lot more tradie businesses who are starting to pay careful attention to curating their image and branding.
Unfortunately, carpet cleaning businesses are trailing behind in this area!
Carpet cleaners have no excuse for not building a good image. Done right, this can help build a strong, trustworthy impression with potential customers.
And that includes building an online image, too:
- Websites for carpet cleaners
- Social media
- Online reviews and testimonials
- Online branding
When people call for a tradie, they want somebody they can trust.
Putting your face out there and getting serious about your branding is one way carpet cleaners can go about this – another is by answering people’s questions and giving them the information they want.
The way your carpet cleaning service projects itself online says a lot about whether or not your customers can trust you. On your website, think about including information such as:
- Your ability to clean different types of upholstery, rugs, and carpet safely
- How you use non-toxic and mild cleaning solutions
- How flexible you can be with ongoing cleaning contracts for commercial clients
Not all people will call in to ask these questions – in fact, most won’t. Instead, they’ll look up your website and try to find what they’re looking for there.
Just another reason to take digital marketing and your tradie website seriously!
Builds and maintains your online visibility
When was the last time you used Yellow Pages?
When you look for a service, Google is your first port of call. If you want to be found, you need to put real effort into your digital marketing.
Specifically, you need to think about tradie SEO and PPC advertising for your carpet cleaning business.
These methods are affordable yet effective, and are a great way of raising the online profile of your carpet cleaning service.
What they do is make it so that it’s easier for potential customers and clients to find your website – something that directly translates into more jobs for you!
In addition to SEO and PPC, there many other ways your carpet cleaning business can be seen online:
- Make and update your tradie website
- Creating social media profiles
- Join online groups and forums
Maintaining customer relationship
For many tradies, their clients will primarily be one-offs calling for emergency repairs.
As a carpet cleaner, you deal with your fair share of those – however, unlike other tradies, you also deal with many returning customers with recurring service contracts:
- Offices and workplaces
- Hotels (for stains and messes their staff can’t take care of)
Because many of your clients are recurring clients, it’s important that you build an ongoing relationship with them.
We’re sure you’re already keeping in touch with them the traditional ways, such as by sending over Christmas cards and the like.
Just don’t forget that you can also do this digitally:
- Email campaigns
- Social media connections
It’s small, but they can be effective in communicating and maintaining what relationships you already have.
Get a leg-up over your competitors
Like we mentioned before, unlike other tradies, carpet cleaners are a little behind when it comes to getting the most out of their digital marketing setups.
In short: this is an area that relatively few carpet cleaners are paying attention to.
And that means if you tap into this type of marketing and get in before they catch on, you’ll have a clear advantage over them!
When it comes to digital marketing for carpet cleaners, tactics like search engine optimisation and PPC advertising (or any marketing tactic, for that matter) work best when your competition isn’t also doing it.
If you haven’t already, now’s the time for an updated website, search engine optimisation and PPC advertising!
Interested in digital marketing for carpet cleaners?
Contact iformat to get started today!
Whether you’re a one-person operation with a single vehicle and steam cleaner or a fully-fledged business with a whole team and fleet of marked vans, you can’t afford to overlook the power of digital marketing.
Just remember to be careful – just as how there are fly-by-night one-person tradie operations, there are also a lot of SEO agencies out there that don’t really bring anything to the table.
This isn’t a dig at them – however, there’s only so much a single freelancer can do for your business.
For best results, we recommend getting in touch with a tradie digital marketing agency such as iformat.
Like the name suggests, we possess a wealth of experience that also includes working with tradie businesses. Unlike other businesses, tradies have unique requirements that need to be considered when devising a digital marketing strategy.
And that, in turn, requires a digital marketing agency that:
- Understands what makes tradie marketing different
- Specialises in helping tradies
- Has worked with lots of tradies all around Australia
In short, it requires an agency like iformat!