If you ask us, tradies big and small stand to benefit from investing in digital marketing strategies. Unfortunately, not all of them eventually decide to go ahead with it.
More often than not, many tradies decide against it is because of the misinformation surrounding digital marketing for tradies.
Don’t let one of these tradie marketing myths stop your business from enjoying more calls, quotes and jobs. Today, iformat lays out the 5 most common myths our tradie clients ask us about, and why they’re wrong!
Myth #1: tradie digital marketing is only for big companies
Many small tradie clients get intimidated asking about digital marketing. They believe that it’s only for well-established and big companies, and that they’re better off with tried-and-true tactics like mail-drop flyers.
The truth is, digital marketing is good for all tradie businesses, small, medium, or large. It doesn’t matter how many vans you own or how many apprentices work under you.
However, you need to do it properly.
Effective tradie digital marketing strategies account for this. Instead of taking the big players on directly, good SEO strategies get more leads and receive more calls by working around that.
- Carving out a niche for your business
- Focusing on specific suburbs and areas
- Prioritising certain services and key features over others
Doing this successfully requires a professional’s opinion. Talk to a tradie digital marketing specialist to learn more.
Myth #2: digital marketing is too expensive
On a related note, many tradies think that the price of digital marketing strategies is too much for their business to take.
Needless to say, that’s completely false!
Yes, some tradie marketing agencies will charge you an arm and a leg. But not all of them – for example, at iformat, we offer 3 main tradie marketing packages:
Each of these is tailored for different needs and budgets. And each of them gets you the same results: more visibility, more traffic, and more phone calls.
Myth #3: “If my competitors aren’t doing it, why should I?”
In some trades, the uptake of digital marketing strategies has been slow. But that doesn’t mean they’re not worth it – tradie digital marketing does a lot of things, like:
- Making your website more visible online
- Increasing the number of quality leads you receive
- Generating more calls, quotes, and jobs
In fact, if your competitors aren’t investing yet, you’re in the perfect position to get a leg up and start now!
Myth #4: Tradie marketing is for younger audiences only
Some tradies still buy-in to the idea that digital marketing is only good for attracting younger customers.
This is plain false. Smartphones have been around for over a decade now. In fact, 88% of Australians own a smartphone – surprisingly, older demographics are leading the charge in uptake!
Simply put, everyone is online nowadays. By not investing in digital marketing for tradies, you’re missing out on a lot of potential jobs.
Myth #5: tradie digital marketing isn’t as effective
When it comes to growing tradie businesses, there are a handful of standard techniques that may have served tradies well in the past like the side of your van or mail flyers.
But now more than ever is the time to incorporate digital tradie marketing techniques into your business.
Firstly, because you’ll miss out on a huge number of potential jobs by not setting up a digital marketing strategy for tradies.
More importantly though, digital marketing strategies are actually better at securing jobs than traditional ones!
Traditional marketing is a scattergun approach. On the other hand, digital marketing focuses on reaching out to callers who are already in the market. If someone searches for a plumber on Google, they have a plumbing problem that needs fixing.
In this case, SEO can make your business the first one they see.
Meanwhile, digital advertising presents ads based on recent searches as well as their internet history. This means while your ads mightn’t be reaching as many people, the ones it is reaching are going to be much more interested!
Tradie marketing is a must for business, no matter your trade
Now for the next step: implementing an effective marketing plan that gets your business more phone calls and jobs.
Specialising in tradie digital marketing, iformat offers marketing packages designed specifically for tradies that understand the power of great web presence.
Our team works with you to understand your business, trade, competition, and goals. From there, we focus on developing an SEO strategy that gets you the calls and jobs you want.