When customers need help from a tradie, be it a plumber, mechanic, roofer, sparkie or locksmith, what’s one of the first things they’ll pick to pieces? The answer: online reviews. Customer reviews are many potential customers’ first port of call when they start looking for information a tradesman to fix [...]

If you ask us, tradies big and small stand to benefit from investing in digital marketing strategies. Unfortunately, not all of them eventually decide to go ahead with it. More often than not, many tradies decide against it is because of the misinformation surrounding digital marketing for tradies. Don’t let [...]

Tradies have a very hands-on job. However, even they’re not immune to the march of technology, with digital tools like tablets making their way into vans along with your traditional tools. Simply put, technology makes life easier for tradies. Processes become quicker, communication speeds up, invoicing turns from a chore [...]

There’s a common myth that working a lot equals success. This applies to all sorts of businesses, but it’s especially common amongst tradies. Some believe that being overworked means more jobs, meaning they’re bringing in more money. If you ask us however, a smart worker surpasses an overworked one. Every. [...]

Holden vs Ford. Rugby vs AFL. Pineapple vs no pineapple. No matter how you spin it, competition is a huge part of our lives… especially for businesses! Healthy competition drives us to improve and push ourselves forwards. Without it, businesses can easily become complacent – just look at what happened [...]

Did you catch this video when it made the rounds a couple of years ago? It’s pretty incredible stuff. It’s also been pretty thoroughly debunked, so if you wanted to become the next viral sensation, you’ll have to think of something else. SFX or not however, it does tie into [...]

Did you know that 90% of all information that goes to the brain is visual? Make no mistake, appearance matters. That’s why a good tradie (such as yourself) puts a lot of stock in how they look. You turn up to customers’ houses wearing a clean uniform and polished tools… [...]

Expertise? Check. Systems to deal with every possible eventuality? Check. Hi-tech tools? Check. You’ve got everything you need to be a successful tradie. But no matter how hard you try, nothing seems to stick. A lot of work goes into bringing customers to your tradie business. Your own skills – [...]

It’s a question for the ages… and one that no one really has an answer for. No two businesses are alike – what works for one business won’t always work on another. That’s why the marketing industry exists, after all! You could spend years reading Forbes articles and still come [...]

There’s a common business saying… “It’s not what you know… it’s who you know.” When it comes to growing your business, the people you know – customers, suppliers and fellow tradies – are your secret weapon. If you want to grow your business, reach new customers and receive more referrals, [...]

If a tree falls in the forest and nobody’s around to hear it, did it make a sound? Being a tradie without any exposure is a bit like that proverb. You might be the best plumber, sparkie or builder around. But not letting others know about it? That’s a huge [...]

How many times have you had customers contact you on a previous client’s recommendations? It’s a great feeling, we know! It’s completely natural to be surprised, and perhaps even a little bit flattered that others think so highly of your service. Make no mistake, word-of-mouth and recommendations are the most [...]