Marketing for Tradies Blog

Our guide to tradies, customer relationships and how this benefits your business

Expertise? Check. Systems to deal with every possible eventuality? Check. Hi-tech tools? Check. You’ve got everything you need to be a successful tradie. But no matter how hard you try, nothing seems to stick. A lot of work goes into bringing customers to your tradie business. Your own skills - technical or otherwise - will only get you so far. There are a lot of other factors you need to think of. For example: [...]

By Marketingfortradies| June 13th, 2018|Marketing|

How customer service and customer loyalty go hand-in-hand

How do you keep your customers coming back for more? It’s a question for the ages... and one that no one really has an answer for. No two businesses are alike - what works for one business won’t always work on another. That’s why the marketing industry exists, after all! You could spend years reading Forbes articles and still come nowhere closer to that perfect combination that’ll keep your customers coming back. That said, [...]

By Marketingfortradies| June 5th, 2018|Marketing|

Get more jobs for your tradie business by building online networks

There’s a common business saying… “It’s not what you know… it’s who you know.” When it comes to growing your business, the people you know - customers, suppliers and fellow tradies - are your secret weapon. If you want to grow your business, reach new customers and receive more referrals, you can’t afford to neglect your tradie network. Oh we’re not talking about computer networks or anything like that! Rather, we’re talking about good [...]

By Marketingfortradies| May 30th, 2018|Marketing|

Believe the new media hype: why tradies need to be visible online

If a tree falls in the forest and nobody's around to hear it, did it make a sound? Being a tradie without any exposure is a bit like that proverb. You might be the best plumber, sparkie or builder around. But not letting others know about it? That’s a huge mistake. It’s a bit like discovering a great invention but keeping it to yourself, or the poet whose works are kept hidden and only [...]

By Marketingfortradies| May 23rd, 2018|Marketing|

Our tips for turning yourself into a tradie people will want to keep

How many times have you had customers contact you on a previous client’s recommendations? It’s a great feeling, we know! It’s completely natural to be surprised, and perhaps even a little bit flattered that others think so highly of your service. Make no mistake, word-of-mouth and recommendations are the most powerful tools in your toolbox when it comes to generating business for your tradie business. Being the number 1 recommended tradesperson is the dream [...]

By Marketingfortradies| May 16th, 2018|Marketing|

How your online image can help (or hurt) your tradie business

Image is important for small and big businesses alike, and it’s not hard to see why - the way your business, product or service presents itself leave a strong impression on your potential customers. That’s why so many big companies go on charity drives around Christmas - yes it helps the less fortunate out but more importantly, it builds a positive image of their company with the public. While your tradie business might not [...]

By Marketingfortradies| May 9th, 2018|Marketing|

The Talk of the Tradies: using your online presence to deliver top-notch customer service

Customer service is about much more than simply turning up to a customer’s house armed with a smile. Customer service encompasses the entire duration of your relationship with your customers. While the strongest impressions you leave will be the way you treat your customers’ houses and fix their problems, you can’t underestimate the importance online customer service plays. Yes, the online interactions you have with your customers count! In addition to responding to emails [...]

By Marketingfortradies| May 3rd, 2018|Marketing|

The power of conversations: how positive online buzz = more sales

The best type of endorsement is the one that comes from a potential customer’s friends, family and coworkers. In fact, according to Nielsen, 84% of people worldwide rank recommendations from friends and family as the most influential factors when making a purchase! Whether it’s finding a specific shampoo, a restaurant to eat out in, or the best tradie in town, Word-of-mouth (WOM) is one of the cheapest -and most persuasive - forms of advertising [...]

By Marketingfortradies| April 20th, 2018|Marketing|

Tradie shift: we explain how digital strategies change the game for tradies

Do you already advertise yourself in yellow pages, the classified section of the local paper and or sponsor your local cricket club? If that sounds like what you’re doing, you’re not alone. These methods have served tradies excellently in the past, well before digital marketing became a thing. But times change, and nowadays many potential customers are moving online to find the best tradespeople to solve their problems. Smart tradies are catching on, making [...]

By Marketingfortradies| April 1st, 2018|Marketing|

Keeping up with trends: how digital strategy turns you into a trending tradie

You’ve probably seen this video at some stage. It’s pretty impressive, isn’t it? But did you know that this video is only one in a series of Youtube videos put out by Integrity Windows? With over seven million views, this video is a great example of how tradies can use viral and trending content to put their names out there. But before you post any photos or videos chasing the latest online sensation, ask [...]

By Marketingfortradies| March 15th, 2018|Marketing|