So, you’ve made the decision to invest in tradie digital marketing. You’ve made the right call. In our experience, websites and digital marketing for tradies are the key to success in today’s highly-competitive marketplace. Not to mention, it’s a major driver of growth - just as our tradies! As you [...]

You wouldn’t think that digital marketing like us and tradies like you have that much in common. For the most part, that’d be true. However, there is one area where there’s significant overlap: the level of competition. Just as there are many tradies sprinkled throughout the city, there are also [...]

The trades are a competitive marketplace. A quick Google search or flip through the Yellow Pages (yes, those still exist) reveals there are hundreds of tradies throughout Melbourne, each vying for the same jobs you want. Whether you’re a sparkie, chippie or plumber, you’ve got a tough fight ahead of [...]

How do you check your emails, browse Google or catch up on the latest viral videos? Chances are, it’s not your desktop anymore - more likely than not, it’s on your mobile! We’ve reached the point where many people are forgoing traditional desktop PCs and performing all their (non-work related) [...]

Nobody likes receiving a bad review. Not only does it sting a little bit, but as all business owners know, it has the potential to directly affect how many calls you receive - your reputation is at stake! On top of all of that however, negative reviews also have another, [...]

We’ve said it before, and we’ll say it again: if your tradie business isn’t online, it should be! In today’s marketplace, tradie businesses that aren’t online are at a significant disadvantage. Specifically, they’re giving up a lot of potential calls and jobs. While we strongly recommend touching base with a [...]

You’ve got everything you need to market your tradie business. Business cards? Check. Newspaper ads? Done. Flyers for the community noticeboard? All sorted. Tradie website updated? Um... Don’t worry, you’re not alone - while websites are important, many tradies don’t give them the attention they require. In fact, many skip [...]

Time is a valuable asset - and unlike most salaried positions, tradies work on a per-job basis, so any second not on a job is time where you aren’t earning any money! As such, time is even more important for tradies! Unfortunately, there are only 24 hours in a day [...]

You’ve been in the business for some time now, but for some reason,  you aren’t seeing the results that you want. Recently however, you’ve heard of a potential solution to that problem: tradie marketing. Whether it’s from your fellow tradies, reading a tradie magazine or even stumbling upon this very [...]

What stops tradies from hiring a digital marketing agency to look after their marketing? Is it because: They already know what to do? They don’t know they need one to begin with? https://moz.com/google-algorithm-change It’s too expensive? The reasons vary. However, we can confidently say that without the experience and expertise [...]

There’s a huge variety of different tradie businesses and trades out there. The one thing they all share? The right marketing tactics are crucial to getting more jobs and callouts. We shouldn’t have to explain the importance of marketing for tradies. It’s pretty self-explanatory: New clients More phone calls Better [...]

We’ve got a challenge for you. No, it isn’t a pipe replacement, or installing an air conditioning installation. What is this challenge? To get more calls and bookings for your tradie business. It’s a tall order, we know. But with the right tradie marketing strategy, it’s totally doable. And today, [...]