Marketing for Tradies Blog

4 common growth problems that can be solved with tradie marketing

What are your tradie goals? Is it growth targets? Or is it to lay off the tools entirely, and to leave the heavy lifting to your team? While we mightn’t be able to give you advice on what type of piping is the most suited for plumbing renovations or the latest changes to the building code, we can help you grow your business with tradie marketing. And when it comes to marketing for tradies, [...]

By Marketingfortradies| September 14th, 2018|Marketing|

What type of online advertising works for tradies like you?

If you ask us, tradie marketing is the key to more phone calls and jobs. In particular, tradie SEO is a powerful tool that doesn’t just net you more leads, but better qualified ones, too. SEO is a sustainable, long-term strategy that can indeed work in conjuncti=n with “paid” advertising methods that bring quicker results. That’s where online advertising for tradies comes in. In the digital advertising world, there are many types of ads [...]

By Marketingfortradies| September 7th, 2018|Marketing|

4 crucial qualities you need to look for in a tradie digital marketing agency

So you’ve come round on the idea of levelling up your business using digital marketing. Now comes the hard part: finding a digital marketing agency for tradies. Tradies who put value on leads, sales generation and awareness know that investing in the right digital marketing agency is a must for any business. But with the hundreds of options out there for digital marketing, how do you know you’ve got the right digital agency? For [...]

By Marketingfortradies| August 14th, 2018|Marketing|

Why tradies need customer reviews… and not for the reasons you think!

When customers need help from a tradie, be it a plumber, mechanic, roofer, sparkie or locksmith, what’s one of the first things they’ll pick to pieces? The answer: online reviews. Customer reviews are many potential customers’ first port of call when they start looking for information a tradesman to fix their problems. Customer reviews aren’t just for show - they say a lot about your experience, workmanship and other important details. But more importantly, [...]

By Marketingfortradies| August 7th, 2018|Marketing|

iformat reveals the truth behind 5 common tradie marketing myths

If you ask us, tradies big and small stand to benefit from investing in digital marketing strategies. Unfortunately, not all of them eventually decide to go ahead with it. More often than not, many tradies decide against it is because of the misinformation surrounding digital marketing for tradies. Don’t let one of these tradie marketing myths stop your business from enjoying more calls, quotes and jobs. Today, iformat lays out the 5 most common [...]

By Marketingfortradies| July 28th, 2018|Marketing|

How being a techy tradie helps your tradie business grow

Tradies have a very hands-on job. However, even they’re not immune to the march of technology, with digital tools like tablets making their way into vans along with your traditional tools. Simply put, technology makes life easier for tradies. Processes become quicker, communication speeds up, invoicing turns from a chore to a breeze... whether you are a small-sized or medium-sized tradie business, technology changes your business. And when it comes to tradie marketing, there’s [...]

By Marketingfortradies| July 17th, 2018|Marketing|

Work smarter, not harder: 4 habits of successful tradies

There’s a common myth that working a lot equals success. This applies to all sorts of businesses, but it’s especially common amongst tradies. Some believe that being overworked means more jobs, meaning they’re bringing in more money. If you ask us however, a smart worker surpasses an overworked one. Every. Single. Time. We’re not trying to bash hard work, not at all! But there are better ways of doing things. After all, what’s the [...]

By Marketingfortradies| July 10th, 2018|Marketing|

Outsmarting tradie competitors

Holden vs Ford. Rugby vs AFL. Pineapple vs no pineapple. No matter how you spin it, competition is a huge part of our lives... especially for businesses! Healthy competition drives us to improve and push ourselves forwards. Without it, businesses can easily become complacent - just look at what happened to Blockbuster when Netflix came along! Keeping ahead of your competition is lesson number one of running a business. It’s important for businesses of [...]

By Marketingfortradies| July 4th, 2018|Marketing|

Trending tradies: a digital agency explains the latest tradie marketing

Did you catch this video when it made the rounds a couple of years ago? It’s pretty incredible stuff. It’s also been pretty thoroughly debunked, so if you wanted to become the next viral sensation, you’ll have to think of something else. SFX or not however, it does tie into an interesting point - how can you be a trending tradie? What does that involve? And how can it help you grow your tradie [...]

By Marketingfortradies| June 27th, 2018|Marketing|

Creative Tradies: how catchy visuals engage potential customers

Did you know that 90% of all information that goes to the brain is visual? Make no mistake, appearance matters. That’s why a good tradie (such as yourself) puts a lot of stock in how they look. You turn up to customers’ houses wearing a clean uniform and polished tools… and this holds true for your online presence too! Written content is effective at making conversions, but for it to do so, you need to [...]

By Marketingfortradies| June 20th, 2018|Marketing|