Are you looking for a sustainable and long-term marketing strategy for your trade?
You can start getting phone calls, generating leads, and creating more services, once you’ve first adapted a tradie marketing plan that fits your business.
When thinking about marketing, ask yourself these questions:
- What makes you unique from your competitors?
- Who is your ideal or intended customer?
- Which services do you want to be known for?
- What current challenges or pain points are you facing?
- What is your tradie business’ Unique Selling Point (USP)?
By looking at these marketing perspectives, our team at iformat can put together a Marketing Plan for you that’s objective, effective, and highly valuable for your tradie business in the long run.
Common mistakes tradies make when trying to grow their business
We’re sure that your trade skills and expertise are the best in town, and that your business is exactly what most commercial and residential people need.
However, if you fail to make your tradie business noticeable, especially online, then your trade could quickly become a failure.
Tradies might not realise it, but they need the best advice from digital marketing specialists to grow their business.
Look out for these common mistake when reassessing your marketing strategies:
Mistake #1: Outdated website
When was the last time you got a new look for your website?
Suppose it has been a while since your tradie website has been updated.
In that case, you need to consider updating your tradie website ASAP, because you may be missing out on potential customers and also losing some to higher-ranking competitors.
Updating your website allows you to share your story, tell your customers exactly what you do and where you operate, and make it easy for them to get in touch with you.
The readability and layout of your tradie website is also important for visitors, in order for them to find your web theme to be functional, web-friendly, mobile-friendly and generally easy to understand.
Mistake #2: You don’t have a target market
Tradies who do not know their target market will eventually get lost without an aim.
A broad example is if you are a plumber in Northeast Melbourne; you should be targeting clients near the vicinity like Mitcham, Eltham, Templestowe, and Warrandyte at the very least.
Using this example, you will also need to determine whether you want to target residential or commercial clients, or both. Which offers a better return? Do you want to book fewer, larger commercial jobs? Or fill up your calendar with more domestic jobs?
Efforts are usually wasted when tradies don’t understand exactly how digital marketing can help grow their business, especially if they don’t know who their target market is – where most of their strategies should be focused and catered to.
Digital marketing with no goal or target market in mind is like navigating the sea without a clear direction.
So if you haven’t defined who your target market is, you won’t be able to know how to measure the effectiveness of your marketing strategies.
Mistake #3: Not asking for customer reviews
Customer reviews will always leave an indelible mark on your tradie business.
These days, the first thing people do when they need a tradie service is use Google to find a tradie in their area that also has good reviews and ratings.
Customer reviews can either secure you a customer or send them away to your competitors – and the only way to get a good review is by delivering a high-quality service!
Feedback nowadays is very useful in giving other customers an idea of how you work and how you can help.
Customer reviews can also help you determine areas you can improve to better serve others through the quality of your work.
Online reviews not only add value to your tradie reputation, but can also positively impact your ranking.
There are a lot of ways you can encourage your previous clients to leave you good reviews like:
- Include a link at the bottom of your invoices that makes it easy for them to leave a review
- Send them a personal email politely asking them to leave you a review
- Asking them in person after each service
Mistake #4: Not paying attention to data
Suppose you have an existing tradie marketing strategy, yet you still can’t make sense of the reports your current agency sends you every other month.
In that case, you will have a hard time using this data to help you truly understand what is and isn’t working, and how you can use this data to help determine future marketing efforts.
Like inspecting roofs, electrical wires, or pipes, you need to check each part of your SEO data to know what’s working and what’s not.
You can create initiatives and concentrate your efforts towards effective digital marketing campaigns and keyword targeting when you learn how to read, understand, and be guided by data.
What to look for when hiring a digital marketing agency
Managing and optimising platforms to achieve the results you want for your tradie business needs the right team to do the job. So when you’re looking for the right digital marketing agency for tradies, it is best to look for these qualities:
Choose by recommendations
Before saying yes to a digital marketing agency, you need to do thorough research on how well they’ve worked with their previous clients.
Doing so will give you a better idea of their portfolio and how well they can apply such digital marketing strategies to your industry.
You may need to ask around and do research on their background to determine how effective their digital campaigns have been in the past.
Trusted experts in digital marketing
You don’t just work with anyone in digital marketing unless they are trusted experts.
Check their experience and knowledge by:
- Speaking to them about past clients in related industries
- The challenges they face and how they go about solving them
- Any guarantees they provide
Yoru marketing agency becomes an extension of your business, and you should feel like you can rely on them to provide guidance, insight, and support when it comes to bolstering your business’s digital presence.
Provides various digital marketing services
Getting guaranteed results from more quality leads can be done by a digital marketing agency’s services that can range from SEO strategy implementation, content marketing, pay per click, affiliate marketing, and more.
Digital marketing agencies can collaborate with you and find the best solutions that can be effective to your present and future needs.
What can digital marketing do for my business?
iformat helps all tradie businesses, big and small, achieve optimal search engine results
To get you started on marketing your trade or small business, contact iformat.
Want to learn more? We would love to chat!