Lead generation is the act of finding and having contact with leads who can become customers, or who are people that may refer customers to your trade, construction, or handyman business.
Online tradie marketing is critical in finding customers who require your services, as online is the first (and often only) port of call when prospective clients are looking for your trade.
Even if people hear of you via word of mouth, they will most likely check you online before contacting you to see if you’re right for them.
Online marketing is your best bet to find more leads and regular customers. We walk you through exactly how this works.
How do you generate quality leads?
Lead generation happens when you implement marketing tactics across multiple avenues. This helps put you front and centre when your audience comes searching for the services you offer.
Tradies marketing is particularly important as there is a lot of competition in the industry and there are a lot of freelancers that can pursue potential clients.
Make sure you always register your trade online so that people can see you’re a legitimate trade through an authoritative website.
We outline seven other steps you need to take in order to maximise leads.
1. Create a website
Not only do you need a website, but you need a website crafted by a professional that gives your business the best opportunity to attract quality leads.
A poor website that offers little value, low quality content, and is clunky to operate on a mobile device can turn away prospective customers. It reflects poorly on your business, as it’s often the first interaction one will have with your brand.
This discredits the legitimacy of your business and that’s why it’s worth investing in professional web design for tradies.
2. Invest in digital marketing – including SEO
It’s not just the website’s design and copy that’s important. You might also consider investing in a website marketing package to truly unlock the value of Search Engine Optimisation (SEO) and other marketing tactics.
There are also important website metrics you should become familiar with, as these can tell you a lot about how your website is resonating with potential clients. These metrics also help you understand how you are attracting and converting your leads.
The following are some important website metrics to monitor:
- Traffic sources (organic, paid, referral)
- New vs. returning users
- Bounce rate
- Time spent on site
- Pages visited
- Demographics of users (age, gender, location)
3. Use Google My Business
Google My Business (GMB) is a free tool where you can create a business listing on Google Maps that can be found when people search for your services in their local area.
You will have come across this yourself when searching for a business, particularly if you switch over to maps to see a range of businesses within your proximity.
Your GMB listing houses a range of information to help your customer better understand your services. You can add information (such as operating hours), images, and services, and this is also where your reviews are housed.
Advertising gets your name and service out into the world for any customer that may need you.
While you might think of advertising as pamphlets in the mail, the best advertising for tradesmen is online!
There are plenty of paid advertising avenues to explore, such as Google Ads or even social media advertising.
5. Monitor reviews
One thing people look for when comparing you with your competitors is your ratings and reviews.
If your trade offers exactly what someone is after but they find others who trades who do the same, the rating and reviews might be the one thing that separates you from your competition!
The most obvious thing to do to keep ratings and reviews positive is to not only provide a good service, but ask for reviews, too!
Don’t be afraid to send contacts a quick email following the successful completion of a job, asking them to take a few minutes to leave a review.
Unfortunately, no matter how transparent and customer friendly you may be, bad reviews can come.
When this happens, you have the option to reply to these comments if you think someone has given you an unfair review, you can reply explaining your side for others to see, or to explain a resolution that was reached.
In most cases, you cannot ask Google to remove negative reviews.
Try your best to accommodate bad reviews, because only the commenter has the authority to delete them.
6. Speak to an SEO agency
Sounds like a long list, right? We understand – it can be a bit overwhelming, especially when you don’t know where to start.
That’s where we come in – iformat’s Marketing4Tradies offers tailored tradesman marketing strategies for your trade business, anywhere in Australia.
So whether you want to exclusively attract domestic clients, want to strive for bigger commercial projects, or are ready to offer 24/7 services, our tailored strategies can help!
Every trade is different, and with this comes different services, niches, skills, and audiences to market to.
Marketing4Tradies helps your trade business generate better ranking, more traffic, and more leads
Marketing4Tradies helps trades and construction businesses across Australia generate more leads through a variety of marketing tactics.
Our current clients include electricians, air conditioning technicians, commercial signage businesses, plumbers, roofing professionals, locksmiths, and more!
We only work with one trade per city, so you can rest assured we won’t be working for you and your competitors!